Cascade Wellness Resort is an incredible resort in the extreme west location of Europe (Lagos, Portugal). Lagos city is a special place with tons of history and stories of brave sailors that sailed through new seas, through new worlds. Cascade Wellness Resort values this historical heritage and tries to integrate it into its brand identity. The resort was built in 2011 and opened its doors under the name of Cascade Lifestyle & Wellness Resort. This 5-star elegant and sophisticated resort enjoys a privileged cliff-top location in Lagos, Algarve. It has private villas, apartments, and a hotel themed after the Portuguese Discoveries. By the year 2015, the Cascade Lifestyle & Wellness Resort changed administration, and from then until 2019, it underwent a thorough renovation of its facilities.
The brand had grown organically and unstructured, building a loyal customer base upon a luxury hospitality service and top-class location. But the time came when the resort’s administration felt the need to rethink the brand’s positioning. The central concept of its offer was not very clear, and so the decision of letting go of the “lifestyle concept” from the brand’s promise seemed the way to go. The brand name was changed to Cascade Wellness Resort, immediately reclaiming a specific market niche for itself, embedded with a new expectation: the deliverance of luxury wellness services.
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